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Madson Aims to Differentiate with Made in America Stand

By Jennifer Kelly from Shop Eat Surf  Eyewear veterans Alan Ek and Tony Davis founded Madson of America in early 2014, after working together for more than 10 years at another sunglass brand as well as at their brand-consulting agency, Chief Brand Company. Driven by design and inspired by California youth culture, Madson is managing to see growth during a challenging time for the eyewear category overall. Shop-Eat-Surf spoke with Madson’s Alan Ek, Co-Founder, and Tony Davis, President and Co-Founder, to learn more about Madson, including their brand philosophy, what sets their eyewear apart in the marketplace, and what is in store for brand. What is the brand philosophy? Alan Ek:  The Madson brand philosophy is founded on no-nonsense American determination...

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