Slideshow
Rose lens
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Premium lenses
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100% UV
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First light to last
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Four frames
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Limited run
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The teaser drop
One warm lens. First light to last.
This is a first look at Dawn to Dusk: a limited teaser drop of four Madson frames fitted with our new Rose lens. The warm rose tint softens a hard midday glare and stays easy to look through from first light to golden hour.
Same premium, impact-resistant lenses with 100% UV protection, now in a color the light looks better through. Freehand, Memphis, Memphis XL and Ezra. Small run, first come.
Featured product
New frame · Dawn to Dusk
Meet the Freehand.
Our newest frame, built to fit inside your helmet. Black gloss up front, our new Rose lens behind it: a warm tint that carries you from first light to golden hour.
Premium impact-resistant lenses. 100% UV. A small run, first come, first served.
A first look. A small run.
The Rose lens in Freehand, Memphis, Memphis XL and Ezra, from $95.